Pricing

Loom Pricing

Quick answer

Loom has a free Starter plan for basic async video recording, a Business plan shown at $18 per user per month for unlimited videos and recording time, a Business + AI plan shown at $24 per user per month for AI-powered enhancement and video-to-text workflows, and an Enterprise plan with custom pricing. Annual billing may save up to 17%. The safest first step is to use Starter if you only record occasional short videos, Business if you need unlimited recording, and Business + AI if automatic summaries, chapters, filler-word removal, meeting notes, and AI workflows will save real production time.

Verified May 2026 · Always confirm pricing at checkout — plans and prices can change.

Starting price

Free / Business from $18/user/mo

Loom and Atlassian pricing pages say annual billing can save up to 17%.

Free plan

Yes

Starter plan with 25 videos and 5-minute screen recordings

Free trial

Business + AI free for 14 days

Try before you pay

Note: Loom pricing should be verified on the live checkout page because Loom is now part of Atlassian and there are differences between buying on Loom.com and Atlassian.com while systems are still being integrated. Monthly pricing, annual billing, user counts, workspace limits, AI access, Enterprise security features, and refund rules should all be checked before purchase.

Plans & pricing

Plan details based on publicly available information. Verify current pricing at checkout.

Starter

Individuals and small teams testing async video messages with short recordings.

Best for: Occasional screen recordings, quick feedback videos, simple walkthroughs, and testing Loom before paying.

$0/month

free

· 25 videos
· 5-minute screen recordings
· Unlimited meeting recording length
· Transcriptions in 50+ languages
· Comments and emoji reactions
· Unlimited screenshots
· Personal, shared, and team library
· Video privacy controls

– Limited to 25 videos per person.
– Screen recordings are limited to 5 minutes per video.
– Video quality is limited compared with paid plans.
– Advanced editing, branding, downloads, and AI features require paid plans.
– Free workspace member limits may differ depending on whether the account is managed through Loom.com or Atlassian.com.

Starter is best for testing Loom and recording occasional short async updates.

Recommended

Business

Teams that use Loom regularly for feedback, walkthroughs, bug reports, product demos, and async updates.

Best for: Unlimited video recording without relying on AI workflow features.

$18/user/month

monthly price shown on official pricing page; annual billing may save up to 17%

· Everything in Starter
· Unlimited videos
· Unlimited recording time
· Unlimited screenshots
· High-definition video up to 4K
· Basic waveform editing
· Trim and stitch videos
· Remove Loom branding

– AI-powered summaries, chapters, filler-word removal, silence removal, and video-to-text workflows require Business + AI.
– Enterprise controls such as SSO, SCIM, custom data retention, Salesforce integration, and SLA require Enterprise.
– Costs scale per user.
– Annual billing terms differ between Loom.com and Atlassian.com.

Choose Business when unlimited recording is the main need; choose Business + AI only if the AI layer will save enough time.

Business + AI

Teams that want Loom to turn raw recordings into cleaner, more actionable communication automatically.

Best for: Async teams, sales teams, support teams, product teams, and managers who want auto-generated titles, summaries, chapters, meeting notes, and workflow outputs.

$24/user/month

monthly price shown on official pricing page; annual billing may save up to 17%

· Everything in Business
· Auto-video enhancement
· Advanced editing
· AI workflows
· Auto CTA
· Auto titles
· Auto summaries
· Auto chapters

– Costs more per user than Business.
– Some AI workflow behavior can change as Loom updates the AI suite.
– AI may still need human review before sharing externally.
– Enterprise-grade security and admin controls still require Enterprise.

Business + AI is worth testing only if the AI output reduces editing, summarizing, documentation, or meeting-follow-up time.

Enterprise

Larger organizations that need advanced security, admin controls, compliance, and managed deployment.

Best for: Company-wide Loom rollouts where video governance, security, integrations, and support matter.

Custom pricing

custom contract

· Everything in Business + AI
· Advanced security with SSO and SCIM
· Atlassian Guard Standard features
· Advanced content privacy
· Custom data retention policies
· Salesforce integration
· Admin insights
· 99.95% uptime SLA

– Pricing is not public.
– Enterprise requires contacting sales.
– Annual subscriptions and billing rules can differ between Loom.com and Atlassian.com.
– Security, compliance, and support terms should be confirmed during procurement.

Ask sales to confirm SSO, SCIM, audit logs, Salesforce, data retention, SLA, support scope, and Atlassian billing details before purchase.

Plan names, features, and pricing are based on publicly available information and may have changed. Always verify on the official pricing page.

Which plan should you choose?

Plan fit by user type — before checking out, verify these match the current plan details.

If you are…	Consider	Why
Occasional async video user	Starter	Starter is enough when you only need quick short recordings, basic transcription, comments, emoji reactions, and a lightweight video library. The main limitation is the 25-video and 5-minute screen recording cap.
Remote team replacing status meetings	Business	Business is the practical paid plan when the team needs unlimited videos, unlimited recording time, uploads, downloads, branding control, and stronger analytics without paying for AI workflow features.
Team that records meetings and needs summaries	Business + AI	Business + AI is the better fit when the team wants auto-generated summaries, chapters, tasks, meeting notes, recap emails, filler-word removal, silence removal, and video-to-text workflows.
Agency or client-service team	Business or Business + AI	Agencies usually need unlimited recording, custom branding, downloads, and viewer insights. Business is enough for manual client walkthroughs, while Business + AI is stronger if the team wants polished summaries and documentation from each recording.
Enterprise organization	Enterprise	Enterprise is the safer route when security, SSO, SCIM, Salesforce integration, custom data retention, content privacy, SLA, and admin visibility are required.

Stack cost context

Loom is likely one part of a wider AI stack. The total monthly cost matters more than any single tool.

Loom usually sits beside Slack, Google Workspace, Notion, Jira, Confluence, Zoom, and project management tools. It is most cost-effective when it replaces unnecessary meetings, long written explanations, repeated client walkthroughs, and manual recap work. It is less compelling if the team rarely records video or already has a strong async communication system.

Other tools in a typical stack

AI assistant

e.g. ChatGPT, Claude, Gemini

Workspace and docs

e.g. Notion, Google Workspace, Confluence

Team communication

e.g. Slack, Zoom, Microsoft Teams

Project management

e.g. Jira, Linear, Asana

Automation

e.g. Zapier, Make, n8n

What to verify before paying

Confirm whether you are buying through Loom.com or Atlassian.com because billing and feature access can differ during the integration period.
Check whether the displayed price is monthly or annual billing.
Use Starter first if 25 videos and 5-minute screen recordings are enough.
Choose Business if you need unlimited videos, unlimited recording time, downloads, uploads, branding, and better analytics.
Choose Business + AI only if summaries, chapters, filler-word removal, silence removal, meeting notes, and AI workflows save real time.
Verify whether your team needs SSO, SCIM, Salesforce integration, custom data retention, advanced content privacy, or SLA before choosing Enterprise.
Confirm workspace user limits and paid-user billing rules before inviting a large team.
Review refund terms after the trial period, especially for monthly versus annual subscriptions.
Check whether education, nonprofit, or academic discounts apply before paying.

Pricing FAQ

Does Loom have a free plan?

Yes. Loom has a free Starter plan with 25 videos, 5-minute screen recordings, unlimited meeting recording length, transcriptions in 50+ languages, comments, emoji reactions, and unlimited screenshots.

How much does Loom cost?

Loom's official pricing page currently shows Starter at $0, Business at $18 per user per month, Business + AI at $24 per user per month, and Enterprise as custom pricing. Annual billing may save up to 17%, so verify the billing toggle before checkout.

Does Loom offer a free trial?

Yes. Loom says users can try Business + AI free for 14 days. Enterprise trials may also be available by contacting sales.

Which Loom plan should most teams choose?

Most teams should compare Business and Business + AI. Business is better if the team mainly needs unlimited video recording. Business + AI is better if automatic summaries, chapters, filler-word removal, meeting notes, and video-to-text workflows reduce real follow-up work.

Is Loom Business + AI worth it?

Loom Business + AI is worth testing if your team records many videos or meetings and spends time editing, summarizing, writing recaps, documenting steps, or creating Jira or Linear issues from recordings. It is less necessary if you only send simple short walkthroughs.

What is the difference between buying Loom on Loom.com and Atlassian.com?

Loom says there are temporary differences in feature access and billing while Loom and Atlassian systems are being integrated. Loom.com annual subscriptions are charged by distinct paid users, while Atlassian.com annual subscriptions are based on user tiers.

View official pricing ↗ Read review → See alternatives →

Some links on this page are affiliate links. Commissions do not affect our analysis. Disclosure.