Semrush

Pricing

Semrush Pricing

Quick answer

Semrush has limited free access and trial paths, but serious SEO work usually requires a paid plan. The classic SEO Toolkit starts with Pro at $139.95/month on monthly billing, while Semrush One adds AI visibility tracking and starts higher than the classic SEO-only route. The best plan depends on whether you need keyword research and audits only, or whether AI search visibility across tools such as ChatGPT and Google AI surfaces is part of the job. Before paying, buyers should verify whether they are buying SEO Toolkit or Semrush One, plus project limits, keyword limits, user seats, add-ons, and annual billing terms.

Verified May 2026 · Always confirm pricing at checkout — plans and prices can change.

Starting price

Free limited access / SEO Toolkit Pro from $139.95/mo

Annual SEO Toolkit prices are lower than monthly billing, with savings varying by plan.

Free plan

Yes

Limited free account access and trial paths

Free trial

Trial paths may appear for selected Semrush plans; verify the live offer before signup

Try before you pay

Note: Semrush now separates classic SEO Toolkit pricing from newer AI visibility bundles, so older pricing references may not match the plan you are actually buying. Verify the live pricing page, toolkit comparison pages, add-ons, and user-seat terms before checkout.

Plans & pricing

Plan details based on publicly available information. Verify current pricing at checkout.

Free

Users who want to test basic Semrush data before committing to a paid SEO workflow.

Best for: Light keyword checks, basic competitive lookups, and deciding whether Semrush data is worth deeper testing.

$0

limited free access

  • · Limited access to selected Semrush tools and reports
  • · Basic keyword and competitor research with restricted daily usage
  • · Useful first step before starting a trial or paid plan
  • – Daily searches, report rows, and export depth are heavily limited.
  • – Historical data, higher project limits, and advanced reporting require paid plans.
  • – Free access is not enough for ongoing agency or content production workflows.

Use the free account to sample data quality, not as a replacement for a real SEO toolkit subscription.

Recommended

SEO Toolkit Pro

Freelancers, small business owners, and solo SEO operators managing a small number of sites.

Best for: Core keyword research, rank tracking, competitor checks, backlink review, and site audits for smaller SEO workloads.

$139.95/month

monthly; lower effective monthly price when billed annually

  • · Monitor up to 5 websites
  • · Track up to 500 keywords daily
  • · Crawl up to 100,000 pages per month
  • · Run reports with lower limits than Guru and Business
  • · Access core SEO research and audit tools
  • – No historical data compared with Guru and Business.
  • – Lower project, keyword, crawl, and report limits than higher plans.
  • – Additional users cost extra and can raise the real monthly bill.
  • – AI visibility features are limited compared with Semrush One plans.

Pro is best when one person owns the SEO workflow; team access can make the bill grow quickly.

SEO Toolkit Guru

Growing agencies, content teams, and site owners managing more keywords, content, and reporting.

Best for: Teams that need historical data, content marketing tools, higher limits, and more serious SEO reporting.

$249.95/month

monthly; lower effective monthly price when billed annually

  • · Monitor up to 15 websites
  • · Track up to 1,500 keywords daily
  • · Crawl up to 300,000 pages per month
  • · Use historical data for deeper competitive research
  • · Access content marketing tools and Looker Studio reporting integrations
  • – Costs substantially more than Pro if the team only needs basic keyword research.
  • – Still has limits on projects, tracked keywords, crawled pages, and report rows.
  • – Extra users and add-on toolkits can increase the real monthly cost.
  • – Semrush One AI visibility tracking is a separate path from the classic SEO Toolkit.

Guru is usually the practical agency tier when historical data and content workflows matter.

SEO Toolkit Business

Established agencies, larger businesses, and teams that need higher limits or API access.

Best for: Large SEO reporting, bigger keyword sets, larger audits, Share of Voice tracking, and API-connected workflows.

$499.95/month

monthly; lower effective monthly price when billed annually

  • · Monitor up to 40 websites
  • · Track up to 5,000 keywords daily
  • · Crawl up to 1 million pages per month
  • · Run larger reports with higher result limits
  • · Access API data and Share of Voice features
  • – The monthly price is difficult to justify for small sites or solo users.
  • – Add-ons and extra users may still increase the final bill.
  • – Requires mature reporting needs to get full value from the plan.
  • – Some AI visibility use cases may point buyers toward Semrush One instead.

Choose Business only when the limits or API access are necessary for the workflow.

Semrush One Starter

Teams that want SEO Toolkit access plus AI visibility tracking in one bundled Semrush product line.

Best for: Monitoring both traditional SEO and brand visibility across AI search surfaces.

$199/month

monthly; lower effective monthly price when billed annually

  • · Combines SEO Toolkit functionality with AI Visibility Toolkit features
  • · Tracks brand presence across AI search channels
  • · Adds AI citations, AI mentions, and AI visibility reporting beyond the classic SEO Toolkit
  • – Costs more than SEO Toolkit Pro when traditional SEO tracking is the only job.
  • – Feature and prompt limits differ from the classic SEO Toolkit plans.
  • – Teams must compare Semrush One tiers carefully before assuming it replaces every SEO Toolkit need.

Semrush One is a separate product line from the classic SEO Toolkit, so compare both before checkout.

Plan names, features, and pricing are based on publicly available information and may have changed. Always verify on the official pricing page.

Which plan should you choose?

Plan fit by user type — before checking out, verify these match the current plan details.

If you are… Consider
Beginners validating SEO data Free
Freelancers and small sites SEO Toolkit Pro
Growing content teams and agencies SEO Toolkit Guru
Established SEO teams SEO Toolkit Business
Brands tracking SEO plus AI visibility Semrush One Starter

Stack cost context

Semrush is likely one part of a wider AI stack. The total monthly cost matters more than any single tool.

Semrush can cover keyword research, competitor research, technical audits, rank tracking, and AI visibility depending on the product line selected. Because it can overlap with Ahrefs, Surfer, content tools, and standalone GEO trackers, buyers should decide whether Semrush is the core SEO platform or one piece of a larger stack.

Other tools in a typical stack

SEO analytics and source of truth

e.g. Google Search Console, Google Analytics

Technical SEO crawling

e.g. Screaming Frog, Sitebulb

Content optimization

e.g. Surfer SEO, Frase

AI writing and research support

e.g. ChatGPT, Claude

What to verify before paying

  • Verify whether your workflow needs SEO Toolkit, Semrush One, or a separate AI Visibility Toolkit before checkout.
  • Check monthly versus annual billing because the displayed effective price can depend on the billing term.
  • Confirm project, keyword tracking, crawl, report, and export limits for your exact plan.
  • Calculate extra user costs before adding agency teammates or clients to the account.
  • Check whether historical data, content marketing tools, API access, or Share of Voice are locked to higher tiers.
  • Review add-on toolkit costs if you need traffic, market, local, advertising, social, or AI visibility data.
  • Use the trial period to test your real domains and reports, not only sample searches.
  • Verify cancellation and renewal terms before moving from a trial into a paid subscription.

Pricing FAQ

Does Semrush have a free plan?
Semrush offers limited free account access and may show trial paths for selected plans, but the free route is mainly for testing. Ongoing SEO work usually needs a paid plan because project limits, keyword tracking, exports, historical data, and reporting depth are restricted on free access.
How much does Semrush cost?
Semrush SEO Toolkit currently lists Pro at $139.95/month, Guru at $249.95/month, and Business at $499.95/month on monthly billing, with lower monthly-equivalent prices on annual billing. Semrush One is a separate AI-search-oriented bundle that starts at a higher price. Verify the live plan line before paying.
Is Semrush worth it?
Semrush is worth considering when SEO data, competitive research, technical audits, rank tracking, content planning, backlinks, and reporting are used every week. It is harder to justify for a small site that only needs occasional keyword checks, especially if a lower-cost or free tool covers the immediate job.
Should I choose SEO Toolkit or Semrush One?
Choose SEO Toolkit if the main job is classic SEO research, audits, keyword tracking, and reporting. Choose Semrush One if AI visibility is part of your buyer requirement and you want SEO authority plus AI search tracking in one platform. Compare limits carefully because the product lines are not identical.
What should I verify before buying Semrush?
Verify projects, tracked keywords, crawl limits, report rows, historical data, add-ons, extra users, AI visibility features, billing interval, and cancellation terms. Semrush can become expensive when teams add seats or higher limits, so the safest move is to map required limits before checkout.
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